Caraway Prep Set
Caraway, 2023
Product Strategy / Design Language / Packaging Design / Product Photography / Creative Direction
The Prep Set extends the Caraway experience to bring calm and order to any kitchen.
This versatile system consists of 14 products (utensils, utensil bucket, utensil block, display tray, knife block, and knives), all thoughtfully crafted and intentionally stored.
Through this product line we are introducing new fit-for-purpose materials and finishes to the Caraway CMF library, including wood and powder coated aluminum to create a calm and modern aesthetic - offered in a range of 6 decor-driven colorways.
